Chapter 4Seeing the Big Picture
Software is one of those unique activities that combines design, construction, art, and science all rolled up into one. Teams face thousands of decisions and trade-offs every day. And without the right context or big-picture understanding, it’s impossible for them to make the right trade-offs in an informed or balanced way.
In the first half of the inception deck, we are going to get really clear on the why behind our project by answering questions like the following:
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Why are we here?
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What’s our elevator pitch?
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What would an ad for our product look like?
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What are we not going to do?
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Who’s in our neighborhood? ...
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