The Inception Deck in a Nutshell
Here’s a high-level overview of the inception deck questions and exercises:
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Ask why we are here.
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This is a quick reminder about why we are here, who our customers are, and why we decided to do this project in the first place.
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Create an elevator pitch.
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If we had thirty seconds and two sentences to describe our project, what would we say?
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Design a product box.
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If we were flipping through a magazine and we saw an advertisement for our product or service, what would it say, and, more importantly, would we buy it?
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Create a NOT list.
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It’s pretty clear what we want to do on this project. Let’s be even clearer and show what we are not doing.
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Meet your neighbors.
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Our project community is always bigger ...
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