The Inception Deck in a Nutshell

Here’s a high-level overview of the inception deck questions and exercises:

  1. Ask why we are here.

    • This is a quick reminder about why we are here, who our customers are, and why we decided to do this project in the first place.

  2. Create an elevator pitch.

    • If we had thirty seconds and two sentences to describe our project, what would we say?

  3. Design a product box.

    • If we were flipping through a magazine and we saw an advertisement for our product or service, what would it say, and, more importantly, would we buy it?

  4. Create a NOT list.

    • It’s pretty clear what we want to do on this project. Let’s be even clearer and show what we are not doing.

  5. Meet your neighbors.

    • Our project community is always bigger ...

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