Index
A
- A/B tests (tests to optimize)
- Accenture
- ACE program (Oracle)
- Acquisition, collaborative economy and
- Adaptation of marketing
- keeping pace with innovation and customers' expectations
- modern marketing features
- overview
- relationship between product development and marketing
- Adaptive methods
- Agile Manifesto
- implementing of Agile, common objections
- implementing of Agile, key considerations
- Kanban
- leading methods, overview
- Scrum
- Adina
- Adobe
- Advertising
- with converged media
- native
- with social media
- Advocacy
- Agile Manifesto
- ``Cupcake Model'' of product strategy
- fostering marketing modernization with
- overview
- principles of
- on simplicity
- values of
- website about
- Agile Marketing
- advantages of
- case study
- as competitive advantage
- future of
- lean software and
- rise of
- role of Agile coach
- Waterfall predictive approach versus
- See also Adaptation of marketing; Agile Manifesto; Collaborative economy; Content marketing; Customer experience; Customer life cycle; Growth hacking; Implementation; Innovation; Integrated marketing platform; Kanban; Marketing automation; Product Managers' perspective; Scrum
- Agile Marketing Meetup
- Airbnb
- Albers, Joseph
- Altimeter Group
- Amplification, with automation
- Anchoring
- Ariely, Dan
- Automation. See Marketing automation
B
- Backlog
- Bain
- BazaarVoice
- Berger, Kenneth
- Bershad, Blaine
- Best-in-class solutions
- Big Data, used by Target
- Bike Shop Air
- Bogsnes, Bjarte
- Boston University
- Brinker, Scott
- Bureau of Labor Statistics
- Burndown chart
- Business goals, ...
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