What I discovered by using these two contrasting approaches resulted in a profound shift in my thinking: When delivering software as a product, there was much more opportunity to focus on value because the product team was long-lived and was able to adopt an iterative/incremental approach to delivery. We, therefore, had multiple opportunities to deliver, enhance our strategy, and get things right.
However, with software delivery as a project, more often than not the software delivery team only had one opportunity to get it right. Successfully delivering a software project to meet expectations with only one shot just didn't happen that often.
Even when we did deliver, it was often as a result of a considerable effort ...
