The importance of User Experience (UX)

Along with our Product Owner, our User Experience (UX) specialists are usually the first people to engage directly with our key stakeholders to determine what is wanted.

The job of our UX professionals is to help our team turn what our customer wants into something our customer needs. If the customer needs aren't obvious, a UXer has tools in their toolbox which can be used elicit further information.

Their toolset includes creating wireframes, or semi-interactive prototypes using tools such as InVision, or full mockups using HTML/CSS and JavaScript. Each gives an experience close to the real thing and helps our customers share and understands their vision.

The UX professional, working closely with the ...

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