Simply put, our culture is how we do things around here and it's important that leaders own, drive, and demonstrate this. We should set the tone for our teams. This will particularly help in terms of team interaction and practice alignment.
We should take the opportunity to share our values and principles as often as possible, and not just by posting them in a location in which our people are likely to see them every day, but actually by referring to them and discussing how they affect our decision making.
Just as with purpose, it's likely that there will be company-wide values and principles that will trickle down. Our job is to highlight how they fit with our group's culture, maybe adjusting them to fit our context/put ...
