We mentioned just now that Lean Startup is a hypothesis-driven approach; let's pull this apart a little for more understanding. The hypothesis-driven approach involves setting up an experiment to test out if a theory we have has legs or not. It could be as simple as writing a statement with the following template:
- We believe that by creating this experience
- For these people
- We will get this result
- And we'll know this is true when we see this happening
A hypothesis has four parts:
- The belief: This is something that we think we know based on either evidence from our data, the needs of our customer, or a core competency (something we know how to do well, or are particularly good at)
- The target market: Our audience for ...
