To create a shift from project to product thinking, first we have to think about why we would want to do this.
As discussed in the early chapters, there has been a tendency in the software industry for us to use predictive forms of planning, mainly because we feel like this would give us the best chance of controlling a successful outcome. Up front requirements for gathering and design are needed to ascertain a budget, resources, and a completion date. This helps determine levels of comfort with the project before requesting a budget and moving forward with the implementation of the idea.
However, predictive planning requires Big Design Up Front (BDUF) which, even if using an iterative Agile method ...
