About the Author

Jason Bloomberg is President of ZapThink, a Dovel Technologies Company. He is a global thought leader in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture. He created the Licensed ZapThink Architect (LZA) SOA course and associated credential, and runs the LZA course as well as his Cloud Computing for Architects course around the world. He is a frequent conference speaker and prolific writer.

Mr. Bloomberg is one of the original managing partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in August 2011. His book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation.

Mr. Bloomberg has a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC's eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting). He also coauthored the books XML and Web Services Unleashed (SAMS Publishing, 2002) and Web Page Scripting Techniques (Hayden Books, 1996).

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