Chapter 8. What Boomers Will Buy
In 2008, the Boomers were forty-four to sixty-three years old. To understand these Boomer consumers, you need to understand that the Boomers will never fit the established historical pattern of this age demographic. The Boomer needs to change things. Even the Boomer funerals will be different—very different.
According to the Bureau of Labor Statistics, consumer spending does a nosedive after fifty (see Figure 8.1).
Exhibit 8-1. Household spending decreases after age 50.
Source: Bureau of Labor Statistics
This makes sense because when you think about it, how much stuff do we really need that we haven’t already ...
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