Chapter 6. Case Study: How the “Graying Of America” Myth Will Take Down the Assisted-Living Industry
Baseball is like so much else in life. It’s like voting, dating, parenting, dieting: Gut feelings, myth, lore and assumption carry more weight than black-and-white facts. We want to believe what we want to believe . . . . Against all reason and all objective evidence, it feels like the right thing to do.
—Joan Ryan, San Francisco Chronicle, May 6, 2004
Imagine an Antarctic explorer driven by the desire to be first to the South Pole. He accounted for everything and chose the best men, provisions, and equipment. He listened to the experts, researched the failed attempts of his predecessors, and found the best advice on weather. He was prepared. ...
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