Principle 1
Creating Your Own Unique Product or Service
It takes as much energy to wish as it does to plan.
—Eleanor Roosevelt
In this chapter, you will learn how to identify your most marketable passions, and then turn these passions into profit to lay the foundation for becoming an Affluent Entrepreneur. You will learn how to create a unique selling proposition and how to create, develop, or acquire a product or service unlike anyone else's. You will learn how to keep your overhead low. You will learn not only how to create a business plan, but also how to implement it completely within a realistic timeframe. You will learn how to identify problems in the marketplace and how to create solutions for those problems. Finally, you will learn how Frederick Weyerhaeuser created a very unique product, and ultimately, became one of the grandest real estate investors of our time.
Identify Problems or Opportunities in the Marketplace
After you've decided to become a business owner, it's important to identify your most marketable passions. Remember, you must do work that you love, so we'll go through a process of self-discovery where you'll determine your strengths and what you love to do. After answering a series of questions, I'll lead you through some steps to examine your level of success as an entrepreneur and to help you determine whether your product or service will be successful. Once you've settled on your product or service, I'll show you how to do the required market research. ...
