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The Ad-Makers by Tom von Logue Newth

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Chapter 2

Preproduction

As with almost any conventional filmmaking, a commercial is born from its script. A commercial script is written in a particular way: it describes what happens, what the action is, what the dialog is, and what the voiceover is.

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Carling “Space” (Beattie McGuinness Bungay/Sonny London, d. Fredrik Bond).

Scripting and Storyboarding ...

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