Working on ideas
A creative job is not one in which you clock in and off. Whereas most people have a clear delineation between work and non-work time this does not apply to ideas people. They are constantly absorbing inspiration and thinking about their projects or the briefs they are working on.
Twenty-four hour creativity
Creativity is a 24-hour-a-day process that involves periods of active pursuit and also ‘unconscious’ work, which takes place during times of relaxation; sleep seems to be as important as consciously striving for ideas.
Creative distraction
Ideas often solidify when we are not actively thinking. During a long soak in his bath Archimedes, the ancient Greek mathematician and inventor, suddenly leapt from the suds shouting ‘Eureka!’ ...
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