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The A-Z of Careers and Jobs, 21st Edition by Susan Hodgson

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I

ILLUSTRATION

(see Art and Design and Medical illustrator)

IMAGE CONSULTANT

Politicians, pop stars, sports personalities, business people, fashion specialists – even whole businesses – all of these and others might choose to employ an image consultant. An image consultant looks at the kinds of visual impression made by someone in the public eye and helps them work out how to create maximum impact and appear in a style that supports the message they want to put across. This might be flamboyant or serious, dynamic or thoughtful. Image consultants advise on appropriate clothing to wear, what colours suit a person, what hairstyle(s) they might use, what style of make-up to apply, where to shop, how to stand, sit, etc. They may recommend to a client ...

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