The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Acknowledgments

We are very grateful to the many individuals who contributed insights and information or took the time to be interviewed for this book. Without their involvement and detailed knowledge, we could not have offered insights and examples from so many diverse parts of the globe.

We are indebted to so many people who contributed directly or indirectly to the ideas of this book that it is impossible to make a complete list, but we would like to acknowledge a few of the people who contributed to the success of this project. Many senior executives of companies and organizations generously offered their time and insights, including Aman Mehta of HSBC; Alex Kuruvilla of MTV India; Hemant Luthra, Rajesh Jejurikar, and P Rajendran of Mahindra ...