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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years by Robert Gunther, Kamini Banga, Vijay Mahajan

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Seeing Geeti

As she begins her day, Geeti is amazed at how much her world has changed. She works as a customer service representative on the campus of an outsourcing company in Hi-Tech City in Hyderabad. It looks and feels more like Silicon Valley than India. She has a cell phone, a Sony television, and a Dell computer with a high-speed Internet connection that links her to relatives, information, and markets around the globe. Her Haier refrigerator hums in her 1,000-square-foot apartment. So many new products from local and global companies have flooded into the market. She has just bought her first car, settling on a well-equipped model from Maruti, costing about US$3,000 (138,000 rupees), with only US$45 (2,000 rupees) down.

She realizes that ...

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