The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Praise for The 86 Percent Solution

"This book demonstrates that the dramatic differences of emerging markets create tremendous opportunities. The authors present powerful solutions for unlocking these opportunities. The 86 Percent Solution is a wake-up call for any company, consultant, or educational institution that has not given these markets sufficient attention in the past. And it can serve as a rich guidebook for those who want to understand and grow their businesses in the 86 percent world."—Rajat Gupta, senior partner worldwide, McKinsey & Company, and chairman of the board of the Indian School of Business, Hyderabad

"The 86 Percent Solution makes it abundantly clear that while emerging markets are the future, the path to this future will ...