Chapter 10. Develop with the Market
Developing markets are a moving target, so companies need to evolve their strategies with the market.
Soo never imagined her children would be watching television on her LG refrigerator in Seoul, South Korea. Because a video camera is installed in the same refrigerator door, she can also log on to the Internet and look in on her younger child while she is at work. Gone are the days when children's drawings—except for the digital variety—covered the shiny metal door. Her teenage son plays multiplayer games on the flat-screen computer in the living room, where he also uses high-speed Internet access to download music, videos, and books from just about anywhere in the world. When Soo was born in 1963, the country's ...
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