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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years by Robert Gunther, Kamini Banga, Vijay Mahajan

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Chapter 7. Bring Your Own Infrastructure

With unreliable electric grids, undrinkable water, tangled roads, massive informal economies, and other infrastructure gaps in developing markets, companies often need to creatively build or bring their own infrastructure.

An itinerant photographer, Seha stops in at a small kahvehane, or coffeehouse, in a village in rural Turkey. He offers to take a digital photo of the shop owner and his family for 1 new Turkish lira, or about 70 cents. He barters part of the price of his coffee. The Hewlett-Packard camera and small printer are both battery-powered, and Seha can echarge them with a solar charger that he carries in his backpack. Except for occasional trips to Ankara to restock the paper and ink for his ...

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