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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years by Robert Gunther, Kamini Banga, Vijay Mahajan

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Chapter 2. Don't build a car when you need a bullock cart

Product design needs to reflect the challenges of the local environment and the demands of the local culture and religion. When you're looking for creative solutions to these needs, sometimes a bullock cart is better than an automobile.

The alarm goes off on Mahmoud's Ilkone i800 cell phone, with the muezzin's voice calling him to prayer. He pulls his Lexus sedan off the road at one of the mosques in Beirut, Lebanon. For when he is traveling, the phone has time-zone adjustments for thousands of cities and a built-in compass that shows him the direction to Mecca. He is a senior manager at a company involved in metal fabricating for the automobile industry. It has been a profitable business, ...

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