Chapter 2. Don't build a car when you need a bullock cart
Product design needs to reflect the challenges of the local environment and the demands of the local culture and religion. When you're looking for creative solutions to these needs, sometimes a bullock cart is better than an automobile.
The alarm goes off on Mahmoud's Ilkone i800 cell phone, with the muezzin's voice calling him to prayer. He pulls his Lexus sedan off the road at one of the mosques in Beirut, Lebanon. For when he is traveling, the phone has time-zone adjustments for thousands of cities and a built-in compass that shows him the direction to Mecca. He is a senior manager at a company involved in metal fabricating for the automobile industry. It has been a profitable business, ...
Get The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
