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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years by Robert Gunther, Kamini Banga, Vijay Mahajan

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Conclusion: An Opportunity Not to Be Missed

As you have seen, the solutions for the 86 percent markets are different from those for the 14 percent world. Developing and implementing these solutions demands creativity and drive to overcome obstacles and adapt to local conditions. To realize the opportunities of the 86 percent markets, companies, NGOs, governments, and other players need to encourage the entrepreneurship required. Developing countries need to take charge and address their own problems rather than looking to the developed world. "Don't ask for jobs; create jobs" should be the slogan in every university and institution to encourage young people to take charge.

This book was sparked by one simple question: Can the 86 percent world ...

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