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The 8 Steps to Strategic Success

Book Description

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and points to the most useful strategic models and frameworks. Readers can see the process in action by following the intriguing case study that unfolds throughout the book. One of the critical determinants of strategic success is to see strategy not just as planning but as a process that involves dialogues with multiple stakeholders, both within and outside the company. This concept is integrated into every phase of the 8-step approach and is at the heart of its effectiveness in creating strategy that delivers in practice.

Table of Contents

  1. Cover
  2. Title page
  3. Imprint
  4. Table of contents
  5. List of Figures
  6. Foreword
  7. About the authors
  8. Introduction
  9. Part 1 Engagement on a strategic level
    1. 1. Introducing the strategic dialogue model: 8 steps to strategic success
    2. 2. The fi ve characteristics of the strategy process with the strategic dialogue model
    3. 3. Introducing the DuSoleil case study
  10. Part 2 The 8 steps to strategic success revealed
    1. 4. Step 1: Searchlight – what do we aspire to?
    2. 5. Step 2: Outside-in: scenarios – what futures do we need to anticipate?
    3. 6. Step 3: Inside-out: analysis – what are our capabilities?
    4. 7. Step 4: Options – what are realistic options?
    5. 8. Step 5: Choice – what is my preferred strategic option?
    6. 9. Step 6: Operationalization – how do we implement?
    7. 10. Step 7: Execution – how can we realize change?
    8. 11. Step 8: Monitoring – are we performing on target?
  11. Part 3 Key strategy models
    1. 12. Models for Step 1: Searchlight
    2. 13. Models for Step 2: Outside-in: scenarios
    3. 14. Models for Step 3: Inside-out: analysis
    4. 15. Models for Step 4: Options
    5. 16. Models for Step 5: Choice
    6. 17. Models for Step 6: Operationalization
    7. 18. Models for Step 7: Execution
    8. 19. Models for Step 8: Monitoring
  12. Part 4 Key engagement methods
    1. 20. Methods for the ‘participatory’ characteristic
    2. 21. Methods for the ‘creative’ characteristic
    3. 22. Methods for the ‘analytic’ characteristic
    4. 23. Methods for the ‘decisive’ characteristic
    5. 24. Methods for the ‘committing’ characteristic
  13. Part 5 Applying the strategic dialogue
    1. 25. Points of attention when applying the strategic dialogue model
    2. 26. Applying the strategic dialogue in specific contexts
    3. 27. Try to avoid the most common pitfalls in a strategy process
  14. References
  15. Index
  16. Full imprint