PREFACE

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You don’t have to be a CEO to find this book useful. I wrote it for leaders, midlevel employees, students, homemakers, and anyone else who has goals and wants to do something great with their lives. I will show you that it’s okay to fail as long as you keep your eye on the end goal and follow seven basic principles I use every day in my business: the 7 Non-Negotiables.

I believe in people, not just their output. When leaders trust their employees and give them creative freedom to try new things, they consistently achieve positive results in the long run. This book is for individuals who don’t feel like they fit the standard corporate mold, in which a person’s worth is measured on a scale of 1 to 10 and money is the sole driving force of the business.

In this book, I share what we developed as a team as we built a successful company and, far more important, a place where people could enjoy working together in collaboration. There is no perfect work methodology, just as there is no perfect employee. We are all evolving and growing together. We are far from perfect and we embrace our failures as opportunities to learn. I have lived, learned, and strived to do better each day, and that is all that I can ask of everyone in the Bowl.

Early in my career, I was lucky enough to have patient leaders who saw past my youthful errors to realize what I was capable of. As a result, I was ...

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