FOREWORD

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Brad Smith, Intuit president and CEO, is a longtime Fishbowl friend and partner who mirrors our commitment to being in the people business. Even as the leader of a billion-dollar corporation, Brad is so down to earth that he never forgets that people from all walks of life can be equal partners if their Soft Traits are aligned.

I first met David in the gym, not in the boardroom. We had recently accepted new roles in our respective organizations and were in search of the best ideas and inspiration to guide us on our new journeys. You can call our chance meeting serendipity or luck, but many years later, we simply call each other friends.

His visible intensity and search for excellence were the traits that originally caught my eye, but it was his humanity and willingness to give of himself that touched my heart. A champion is never measured by the number of times they hit the canvas, but whether they have the strength of will to get up and continue the contest.

David always stands up and does so with such dignity and grace that he serves as an inspiration to all around him. I count myself among those blessed individuals who have become better versions of themselves because they have known David Williams.

—Brad Smith

President and Chief Executive Officer, Intuit

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