CHAPTER TEN

Reason #7: Loss of Trust andConfidence in Senior Leaders

Business begins with trust. . . . As companies abandonbureaucratic mechanisms, their leaders need tounderstand that trust is as important to managementas it is to relationships with customers.

—WARREN BENNIS

Having reviewed so many issues and practices that lie mostly within the sphere of managers to control or influence, we now consider the special challenge facing senior leaders—to create a culture of trust and integrity that strengthens the bonds of employee engagement. While this challenge is shared by all managers and every employee, it is incumbent on senior leaders to set the tone and the example.

The consulting firm Towers-Watson, which evaluates a company’s employment ...

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