Disaster strikes: BP's Deepwater Horizon response has become a case study in reputation mismanagement
Corporate ethics and reputation
It is easy to forget that as recently as the 1980s, many businesspeople and business academics thought of ethics as at best optional, at worst irrelevant to companies’ central task of maximising shareholder value (see page 12).
But business schools scrambled to introduce or upgrade courses in ethics as part of their MBA programmes following the 2001 Enron scandal. The backwash of the financial crisis has given further impetus to attempts by companies to clean up their act. In 2009, the idea of an “MBA oath”, outlining ...
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