Try before you buy: so-called 'fit-lifters' will buy online after visiting a retail store
Powerful consumers
From the ability to post product reviews on social media sites to comparing the best prices on smartphones while in a shop, consumers have never had so much power.
While in the past it was retailers who decided what customers wanted to buy and then put the goods in shops, today consumers hold the upper hand.
Much of this has been driven by the ability to buy online. According to retail research group Verdict, UK online sales this year are set to account for £1 of every £8. Internet sales are also powering ahead in the US where, according ...
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