Imaging technology
Ever since printers were first able to reproduce drawings, advertisers have been using images to communicate desire to their customers instantly and with impact.
The use of images gave rise to catalogues and mail order shopping – the parents of today’s ecommerce and retail sites. The product photography that makes these inanimate objects desirable has helped technology companies such as Apple both create and target consumers’ seemingly endless obsession with shiny new products.
In the world of commerce, bigger is better, so printing technology has been pushed to the limit, allowing images to cover the sides of skyscrapers or an airliner’s fuselage, for example. Everywhere we turn we are confronted with images – and most of ...
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