Data analytics and search
The systematic application of data to business management had its first flowering a century ago, with the birth of disciplines such as “scientific management” and market research.
Yet an explosion of the amount of information available online – and a similar rapid increase in the data that could theoretically be captured and analysed for business use – has ushered in a new golden age in the twin disciplines of information retrieval and data analysis.
Making sense of all the digital information has already produced one of the business success stories of the age in the form of Google. By helping internet users find the needle in the haystack, search has also proved a boon for other businesses, making it easier for them ...
Get The 50 Ideas that Shaped Business Today now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
