CHAPTER 4

Failure is Foundational to Innovation

Failure helps you learn very quickly. It is part of the necessary ingredient for growing quickly and transforming. Failure has got a bad rap and we [society and leaders] avoid it like the plague. That means we avoid being spectacular as well.

—Suzanne West

Failing Up

When I first met Jennifer*, she was the CEO of a $1 billion oil and gas company. She carried the reputation of being smart, strategic, and decisive. I learned that she was also an executive who supported learning through mistakes.

Two years before, her CFO had independently made the decision to invest a considerable amount of their cash holdings in AAA-rated securities. Unfortunately, due to unforeseen issues with the issuer of the ...

Get The 360 Degree CEO now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.