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The 30 Day MBA in International Business, 2nd Edition

Book Description

The 30 Day MBA in International Business provides examples, case studies and a thorough understanding of international business to help boost your knowledge of export trading for the benefit of you and your business.

Table of Contents

  1. Cover
  2. Guide
  3. Title Page
  4. Contents
  5. List of figures
  6. List of tables
  7. Introduction
  8. 01    Introduction to international business
    1. A brief history of the instruments of international business
    2. Why and how businesses become international
    3. International trade theory – an A to P
    4. The economic, social and enterprise effects of international business
    5. Risks
    6. Online video courses and lectures
    7. Online video case studies
  9. 02    The international business environment
    1. Political systems
    2. Economic systems
    3. Technological effects
    4. Environmental factors
    5. Legal
    6. Online video courses and lectures
    7. Online video case studies
  10. 03    Global business strategy
    1. Devising strategy – the overview
    2. Cost leadership
    3. Differentiation
    4. Focus
    5. Industry analysis
    6. Segmenting markets
    7. Branding
    8. Market research
    9. Online video courses and lectures
    10. Online video case studies
  11. 04    International marketing strategy
    1. The marketing mix
    2. Products and services
    3. Advertising and promotion
    4. Selling
    5. Pricing strategy
    6. Place
    7. Channel structures
    8. Marketing in the Internet era
    9. Social media strategy
    10. Online video courses and lectures
    11. Online video case studies
  12. 05    Finance and accounting
    1. Accounting
    2. Sources of funds
    3. Stock markets
    4. Junior stock markets
    5. Foreign Direct Investment (FDI) incentives
    6. Taxing international enterprises
    7. Foreign exchange
    8. Online video courses and lectures
    9. Online video case studies
  13. 06    Managing the international organization
    1. International business strategy vs structure, people and systems
    2. Structures – the options
    3. Line and staff organization
    4. Strategic Business Unit (SBU)
    5. Succession planning
    6. Teams
    7. The board of directors
    8. Outsourcing
    9. Online video courses and lectures
    10. Online video case studies
  14. 07    Human resource management
    1. Culture
    2. Expatriates
    3. Compensation strategies
    4. Appraisals
    5. Development
    6. Labour relations, practices and law
    7. Organizational behaviour
    8. Managing change
    9. Online video courses and lectures
    10. Online video case studies
  15. 08    Selecting and maintaining global strategic partners
    1. Going on the acquisition trail
    2. Valuing a target
    3. Limit the risks
    4. Manage the acquisition/venture relationship
    5. Clear the regulators
    6. Online video courses and lectures
    7. Online video case studies
  16. 09    Ethics and social responsibility in the global marketplace
    1. Ethics and social responsibility defined
    2. Corruption – the international perspective
    3. Owners vs directors: the start of the ethical tug of war
    4. Understanding stakeholders
    5. Implementing ethical and responsible strategies
    6. Whistleblowers – an ethical longstop
    7. Does being ethical pay off?
    8. Online video courses and lectures
    9. Online video case studies
  17. 10    Entrepreneurship
    1. The global entrepreneurship environment
    2. Why entrepreneurship matters
    3. Creative Destruction and the innovative spur
    4. Who makes a good entrepreneur?
    5. Entrepreneurial categories
    6. Entrepreneurship in practice
    7. Business incubators
    8. Family business
    9. Online video courses and lectures
    10. Online video case studies
  18. 11    Preparing the international business growth plan budget
    1. Leadership – setting international goals and objectives
    2. Shaping business growth – tools and techniques
    3. International business plans
    4. Budgets and variances
    5. Estimating your break-even point
    6. Online video courses and lectures
    7. Online video case studies
  19. 12    Other central subjects
    1. Understanding and interpreting key accounting reports
    2. Fundamental conventions
    3. Analysing accounts
    4. Statistics and decision-making tools
    5. Forecasting
    6. Surveys and sample size
    7. Online video courses and lectures
    8. Online video case studies
  20. Index
  21. Copyright