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The 30 Day MBA, 4th Edition by Colin Barrow

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Introduction

  • The real value of an MBA
  • What an MBA knows
  • Why YOU need that knowledge too
  • Where to get MBA knowledge – from the best schools (not just from one)
  • How to use this book

The value of MBA knowledge suffered something of a dent in the years immediately following the recent financial crisis. The queues of employees exiting the offices around the world of the collapsed Lehman Brothers bank included the alumni of almost every top business school. The Global Management Education Survey, the leading authority on business school trends, reveals that barely a third of graduating MBAs had a job offer when they left business school in the years immediately after the Lehman debacle. Today the same organization reports that ‘overall, graduates ...

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