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The 30 Day MBA, 4th Edition by Colin Barrow

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Strategy

  • Devising strategies
  • Differentiation, cost leadership, focus
  • First to market, first to fail
  • Tools and techniques for shaping strategy
  • Mergers and acquisitions

Joseph Lampel, Professor of Strategy at Cass Business School and author of Strategy Bites Back (Financial Times Prentice Hall, 2005), tells the story of when he received an urgent request from one of his MBA students: ‘Could I please provide a clear and easy-to-use definition of strategy?’ ‘My career’, wrote the student, ‘may depend on it’, and ‘besides I would like to start the course with a better idea of what I am supposed to be looking out for’. Lampel goes on to explain that he was less surprised by the request than by the fact that it came before the course had even ...

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