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The 30 Day MBA, 4th Edition

Book Description

The 30 Day MBA provides explanations, analysis, case studies and examples to give you all the relevant knowledge and skills that an MBA graduate possesses.

Table of Contents

  1. Cover
  2. Title Page
  3. Prelims
  4. Contents
  5. List of figures
  6. List of tables
  7. Introduction
  8. 01   Accounting
    1. The rules of the game
    2. Fundamental conventions
    3. Accounting conventions
    4. The rule makers
    5. Bookkeeping – the way transactions are recorded
    6. Cash flow
    7. The income statement/profit and loss account
    8. The balance sheet
    9. Filing accounts
    10. Financial ratios
    11. Analysing accounts
    12. Accounting ratios
    13. Getting company accounts
    14. Ratio analysis spreadsheets
    15. Break-even analysis
    16. Online video courses and lectures
    17. Online video case studies
  9. 02   Finance
    1. Sources of funds
    2. How leverage/gearing works
    3. Borrowed money
    4. Banks
    5. Bonds, debentures and mortgages
    6. Asset-backed financiers
    7. Equity
    8. Sources of equity capital
    9. Hybrids
    10. Cost of capital
    11. Investment decisions
    12. Budgets and variances
    13. Online video courses and lectures
    14. Online video case studies
  10. 03   Marketing
    1. Getting the measure of markets
    2. Understanding customers
    3. Segmenting markets
    4. The marketing mix
    5. Selling
    6. Negotiating
    7. Market research
    8. Marketing in the internet era
    9. Social media
    10. Online video courses and lectures
    11. Online video case studies
  11. 04   Organizational behaviour
    1. Strategy vs structure, people and systems
    2. Structures – the options
    3. Building and running a team
    4. The board of directors
    5. People
    6. Motivation
    7. Leadership
    8. Management
    9. Delegation: the essential management skill
    10. Systems
    11. Managing change
    12. Culture
    13. Online video courses and lectures
    14. Online video case studies
  12. 05   Business history
    1. How business history is studied in business schools
    2. Babylon and beyond (4000 bc–1000 ad)
    3. Mediaeval merchants (1000–1700)
    4. The era of ventures (1700–1900)
    5. The age of financial panics (1900–to date)
    6. Online video courses and lectures
    7. Online video case studies
  13. 06   Business law
    1. Corporate structures
    2. Employment law
    3. Employment legislation
    4. Intellectual property
    5. Online video courses and lectures
    6. Online video case studies
  14. 07   Economics
    1. Schools of economic thought
    2. Micro vs macroeconomics
    3. Market structures
    4. Essential economics
    5. Business cycles
    6. Inflation
    7. Interest rates
    8. Economic policy and tools
    9. More concerns
    10. The broken window fallacy
    11. Online video courses and lectures
  15. 08   Entrepreneurship
    1. Why entrepreneurship matters
    2. Who makes a good entrepreneur?
    3. Entrepreneurial categories
    4. Family business
    5. Business incubators: where entrepreneurs hang out
    6. Online video courses and lectures
    7. Online video case studies
  16. 09   Ethics and social responsibility
    1. Teaching ethics and social responsibility in business schools
    2. Owners vs directors: the start of the ethical tug of war
    3. Understanding stakeholders
    4. Mapping out the stakeholders
    5. Assessing obligations
    6. Stakeholder strategies
    7. Implementing ethical and responsible strategies
    8. Does being ethical pay off?
    9. Online video courses and lectures
    10. Online video case studies
  17. 10   Operations management
    1. Outsourcing and the value chain
    2. Production methods and control
    3. After Lean?
    4. Inventory management
    5. Quality
    6. Information technology
    7. Supply chain channel structures
    8. Online video courses and lectures
    9. Online video case studies
  18. 11   Quantitative and qualitative research and analysis
    1. Quantitative research and analysis
    2. Qualitative research and analysis
    3. Triangulation
    4. Online video courses and lectures
    5. Online video case studies
  19. 12   Strategy
    1. Devising strategy – the overview
    2. The experience (or learning) curve
    3. Differentiation
    4. Focus
    5. First to market: possible international advantages
    6. Industry analysis
    7. Shaping strategy – tools and techniques
    8. Environmental
    9. Mergers and Acquisitions
    10. Online video courses and lectures
    11. Online video case studies
  20. Index
  21. Copyright