The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
(This edition combines The 22 Immutable Laws of Branding and The 22 Immutable Laws of Internet Branding with added illustrations and text.)
Al Ries and Laura Ries
Get The 22 Immutable Laws of Branding now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.