2 THE LAW OF INTERACTIVITY
Without it, your Website and your brand will go nowhere.
Not since television took off in the early fifties has the nation seen such a technological revolution as the Internet. For a time, Internet usage was literally doubling every month.
There is a relationship between television and the Internet. Each is a communications medium. And nothing on earth affects more people in a more powerful way than the introduction of a major new mass-communications medium.
Over the course of human history, there have been five such introductions:
- The book
- The newspaper, or periodical, which includes magazines
- Radio
- Television
- The Internet
(While the telephone is a communication device and has had a long-lasting effect on people’s ...
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