CHAPTER FIVE
Über-connect Your Organization
Thomas Sanchez, a 28-year-old software engineer at Cerner Corporation, brings his social networking habits with him to work. He has member profiles on LinkedIn, Twitter, Facebook, MySpace, and The A List, a local Kansas City social networking site, as well as uCern, the company’s corporate social network. Sanchez says, “I’m there partly to network with friends and colleagues, but it’s become the most efficient way to get work done. I no longer need to get buried in e-mails or voice mails in order to receive an answer to a question. Now, through using a combination of Twitter, Facebook and uCern, I can easily see who the experts on any number of topics are, just by viewing their profiles and reading ...
