Introduction
In the last 30 years I have been fortunate to work with hundreds of small businesses and have come across many more at my book signings and speaking engagements. During this time I have built a clear understanding of what small businesses really need when it comes to promoting their business, and the challenges they face on a daily basis in getting to grips with their marketing.
When I was planning the structure and content of this book, those needs were at the very front of my mind. I know that if you're a small business owner or are responsible for the marketing of a small business, you're more often than not light on budget and tight on time. What you do spend on marketing has to be invested wisely. You have to feel pretty confident ...
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