O'Reilly logo

The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Masterclass 13

How to Wow Your Customers with Genuine Customer Care

In this masterclass you will learn:

  • How to deliver sensational customer service on a shoestring budget.
  • The importance of delivering small extra touches on a consistent basis.
  • How to turn a complaining customer into a raving fan.

I had a distinctly underwhelming experience when dealing with a small business recently. It confirmed to me as a marketer and consumer that so many small businesses unwittingly get it wrong when they sign up a new customer by simply delivering the minimum and little else.

Let me elaborate. I ordered two nutritional supplement products from this small business. It was my first purchase and the products were not cheap. They arrived within three working ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required