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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

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Masterclass 12

How to Build Your Expert Status

In this masterclass you will learn:

  • Whether you are already a genuine expert but are yet to acknowledge this.
  • How to build your expert status and the many benefits of doing so.
  • How to use your expert status to generate additional income streams.

Inside many business people sits an expert. For some people their expertise is quite narrow – they have extensive knowledge of a particular piece of legislation, for example. For others, their expertise may be broader and they know huge amounts about a particular product or service, or even sector.

Expertise is not limited by profession or dependent upon academic qualifications. Although some experts are recognised for their technical skills gained through ...

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