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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

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Masterclass 10

The Secrets of Successful Email Marketing

By Liz Barnes, FCIM Chartered Marketer and business to business (B2B) e-marketing expert

In this masterclass you will learn:

  • Why email marketing is still one of the best tools for reaching business audiences.
  • Tips about how to get your emails opened and responded to.
  • Why you should invest in your database.
  • Tips for renting B2B data.

I was delighted when Liz Barnes, a highly respected Chartered Marketer and Fellow of The Chartered Institute of Marketing, offered to share her e-marketing tips and expertise in my book. Liz has many years' experience running e-marketing campaigns for small and large businesses and is renowned for talking expert marketing common sense. I am sure you will find ...

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