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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

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Masterclass 9

How to Take the Chill out of a Telephone Cold Call

In this masterclass you will learn:

  • How to build a warm relationship with a cold prospect on the telephone.
  • Why it pays to focus on meaningful conversations rather than sales.
  • How to build rapport, confidently answer objections, make friends with the gatekeeper and build your brand on the telephone.

Telephone cold calling is renowned for dividing the opinions of small business owners. In the largest camp are those business owners that have tried it, had little, if any, success and are consequently very much against it as a marketing tactic. There is another group of businesses that have avoided cold calling because they can't imagine anything worse. And then there's the smallest ...

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