Why It Pays to Do Direct Mail
In this masterclass you will learn:
Recently, The Chartered Institute of Marketing has heralded direct mail as a comeback kid. In my own experience, direct mail has always been a cost-effective marketing channel for small businesses, providing an ideal method in which to communicate with lapsed customers, existing clients, cold prospects, potential introducers and even journalists. So, in this masterclass, we're going to look at how you too can use direct mail effectively.
If you have previously tried direct mail and have been disappointed with ...