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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

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Masterclass 8

Why It Pays to Do Direct Mail

In this masterclass you will learn:

  • Why direct mail is here to stay.
  • How to successfully use direct mail to grow your business.
  • The answers to the most frequently asked questions on direct mail.

Recently, The Chartered Institute of Marketing has heralded direct mail as a comeback kid. In my own experience, direct mail has always been a cost-effective marketing channel for small businesses, providing an ideal method in which to communicate with lapsed customers, existing clients, cold prospects, potential introducers and even journalists. So, in this masterclass, we're going to look at how you too can use direct mail effectively.

If you have previously tried direct mail and have been disappointed with ...

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