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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

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Masterclass 7

How to Get PR in Printed Publications

In this masterclass you will learn:

  • How to avoid common PR mistakes.
  • The many benefits of gaining relevant PR coverage for your business.
  • How to build a powerful PR presence for your business on a shoestring budget.

I was contacted several years ago by Penny who ran a business that specialised in providing software for libraries. Penny had found it challenging to get any coverage in the printed media subscribed to by her target audiences despite these same magazines regularly carrying content from competitors. She had been sending press releases and articles to the journalists and editors, but to no avail. When I appraised her press releases they were accurate and well written, so the quality ...

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