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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

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Masterclass 5

How to Make Your Website a Magnet for Hot Prospects

By Ben Locker, web copywriting expert and Professional Copywriters' Network co-founder

In this masterclass you will learn:

  • How to research who your customers are, and what they are searching for.
  • How to write on-line copy that gets found and inspires people to act.
  • How to turn strangers into friends, and friends into customers.

I first met Ben Locker on Twitter. Intrigued by his excellent copywriting tips, I followed the link through to his blog and spent a few hours immersing myself in his brilliant advice. Several telephone conversations ensued and, in the last few years, Ben has been a keynote speaker at my copywriting boot camps and marketing summits. The response from the ...

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