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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

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Masterclass 3

Why It Pays to Locate and Research Your Target Audience

In this masterclass you will learn:

  • The benefits of taking a targeted approach to your potential clients.
  • How to research your target audiences effectively.
  • The best ways to reach your target audiences.

One Saturday several months ago I received a call on my mobile phone. On the other end was Deenna who explained that she had launched an upmarket fashion boutique in Wales specialising in selling designer clothing, accessories and good quality jewellery. As a qualified colour and style consultant, Deenna was also offering first-class style advice to her customers. Keen to build her clientele, she was considering a leaflet drop encompassing all the homes in her local geographic ...

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