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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

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Masterclass 2

Your Perfect Positioning Statement

In this masterclass you will learn:

  • What a positioning statement is and why your business needs one.
  • The many benefits of having a positioning statement.
  • How to create a positioning statement.

Whenever a small business owner is asked to describe what they do for a living, even the most reticent one will talk animatedly and enthusiastically about their business and what it has to offer. It can be hard to get a word in edgeways once they're in full flow. This all-too-familiar scenario is replicated at countless networking events the world over as business owners grapple for the opportunity to impress upon fellow networkers the values and capabilities of their business.

In most cases the listener ...

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