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The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick

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Masterclass 1

The Perfect Practical Marketing Plan

In this masterclass you will learn:

  • Why a marketing plan is essential for your business.
  • How to create an effective targeted marketing plan.
  • The marketing planning mistakes to avoid.

Whilst many of the small businesses that have approached me for assistance with their marketing had not previously recognised the need for a marketing plan, they had certainly been experiencing the problems and challenges associated with not having one. These include:

  • Overspending their marketing budget. This can be as a result of panic buying when business is slow, or of failing to keep within affordable limits when business is booming.
  • Spending money on unsuitable marketing activities. Without a clear understanding ...

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