Conclusion

You have now reached the end of my book. I hope that you feel inspired and empowered to roll up your sleeves and get cracking on the marketing front! Commit to putting marketing at the centre of your business universe. Be prepared to push well and truly out of your marketing comfort zone in the months ahead as you take on the exciting but sometimes bracing challenges that arise when putting an effective marketing plan into action. Set aside any personal fears and pick up that phone to make that cold call; control your nerves, command that stage and inspire the audience with your expertise and charm. Take comfort in the fact that your tenacity, enthusiasm and commitment to marketing will pay off handsomely with more hot prospects converting ...

Get The 15 Essential Marketing Masterclasses for Your Small Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.